海南跨境免税进口如何做抖音(抖音海南免税是正品吗)

根据中国专业美妆媒体青眼的一份报告，中国社交媒体平台抖音推出新规范，禁止无牌商家转售在海南或境外购买的免税产品。该规范将于自3月31日起生效。

美妆媒体青眼对该消息进行了报道

报告指出，根据抖音修订后的监管规定，“境内商家”通过二次销售（一般贸易进口商品除外）向消费者销售“海外商品”，违反跨境电商零售进口监管政策规定。

该规范对于“二次销售”的定义是：1) 境内商家从境外或境内保税区向消费者发货，或2) 将产品从境外直接运输到境内。

新政策还禁止商家从事相应宣传行为（包括但不限于页面宣传或线下向消费者宣称可以从境外或保税区直接发货等行为），并要求商家发出的商品必须带有中文标签。

海南的离岛免税购物政策于2011年推出，此后经过多次改进。政策只允许岛上的特许免税零售商销售免税商品。

报告称：“这意味着今后在为产品做广告时，除非拥有相应的资质或执照，否则抖音卖家不能向消费者宣传产品来自海南免税店。”

一位消息人士向《穆迪达维特免税报告》表示：“这些新规范的目的都是停止非官方转售业务。对于海南的持牌零售商来说不会有影响。对于在香港注册并在抖音上开店的公司，也没有影响。”

另一位业内人士评论道：“如果淘宝及其他平台开始效仿此举，那将对转售商造成巨大打击。”他补充道，如果这样的情况真的发生，对中国代购商严重依赖的韩国免税业可能会遭受重创。

还有一位业内高管表示：“对于不受监管的代购来说，这也许意味着他们的业务将开始终结。接下来会发生什么，大家都在拭目以待。”

Douyin bans resale of duty free goods by non-licensed merchants

Chinese social media platform Douyin – the country’s equivalent of TikTok – has banned non-licensed merchants from reselling duty free products purchased in Hainan or offshore, effective 31 March, according to a report in Chinese professional cosmetics media Qeyes.

Qeyes, described as China’s most popular professional cosmetics media, broke the Douyin story

The report noted that under Douyin’s revised regulatory provisions, “domestic merchants” which sell ‘overseas goods’ to consumers through secondary sales (other than general trade) violate the regulatory policy on cross-border ecommerce retail imports.

‘Secondary sales’ are defined as 1) either shipping the products from overseas or domestic bonded zones or 2) transporting them directly from abroad to the domestic market.

The new policy also bans non-licensed domestic merchants from engaging in any promotional activities (including online promotion or offline advertising suggesting that they can ship directly from overseas or bonded zones) and mandating that their products must include labels in Chinese.

Shoppers queue up to buy Estée Lauder products at CDF Mall in Sanya International Duty Free Shopping Complex during this year’s Chinese New Year holidays {Photo: Mirko Wang, Jessica’s Secret}

Hainan’s offshore duty free shopping policy, introduced in 2011 and the subject of several enhancements since, permits only licensed duty free retailers on the island to sell duty free goods.

“This means that going forward when advertising products, [Douyin] sellers cannot advertise to consumers that the products are from Hainan duty free shops unless they have the corresponding qualification or licence,” the report said.

Commenting on the news, one source told The Moodie Davitt Report: “The new rules are all about stopping the unofficial reselling business. For the licensed retailers in Hainan, there is no impact. For companies registered in Hong Kong who have opened stores on Douyin, also no impact.”

Another commented: “It will be interesting if other platforms follow suit – Taobao and others. Then it will be a huge hit.” He said that if that becomes the case Korean duty free – heavily reliant on the daigou trade into China – might be seriously hit.

A third industry executive said: “Perhaps it is the beginning of the end for unregulated daigou. Will be an interesting space to watch.”

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